EAT BETTER FOOD
THE PROBLEM
The food industry prioritises profit over everything. "Healthy” food options are usually:
❌ Expensive ❌
❌ Unsatisfying ❌
❌ Not even healthy ❌
Cooking for yourself is ideal,
HOWEVER I BET THAT...
❌ You don’t know what eat. ❌
❌ You never learned to cook. ❌
❌ Recipes don’t fit your goals. ❌
THE SOLUTION:
I simplify nutrition by providing:
✅ Easy-to-follow recipes ✅
✅ Pre calculated portion sizes ✅
✅ Affordable ingredient selection ✅
I’ve been in the kitchen since I could use a stove and even built a career as a chef. When I moved into fitness, I brought that expertise with me to transform how clients approach meal prep.
TRAIN WITH INTENTION
THE PROBLEM
Finding the motivation to train is hard enough, but feeling confident you’re doing it right? That’s even tougher.
Most people fail because they:
❌ Use cookie-cutter workouts ❌
❌ Don't track their progress ❌
❌ Arent using good form ❌
These issues are common and are the reasons most people fail to see any progress.
THE SOLUTION
I design structured training programs that:
✅ Built to fit your schedule ✅
✅ Enables you to log progress ✅
✅ Includes video demos & cues ✅
Whether your brand new to the gym or need to level up your current routine - I'll make sure you’re training is on point with better exercise selection and encouraging you to safely push yourself to get stronger.
GET RESULTS
THE PROBLEM
You want results yes, but why don't you have them? likely because you've got:
❌ No idea where to start. ❌
❌ An overload of information. ❌
❌ Nobody supporting you ❌
THE SOLUTION
I provide EVERYTHING along with my perosnalised guidance to help you:
✅ Find answers quickly. ✅
✅ Be held accountable. ✅
✅ Get clear on your goals. ✅
✅ Build sustainable habits. ✅
With a holistic focus on training, nutrition, and mindset, I simplify your journey so you can stress less and succeed more. Contact me anytime you need through the week and I'll get straight back to you straight away.
TESTIMONIALS
ELIMINATE GUESSWORK.
MAXIMISE
RESULTS.
HOW WE DOMINATE YOUR GOALS
(Click the dropdown to find out more)
I CALCULATE YOUR "TDEE"
Total Daily Energy Expenditure (TDEE) represents the total calories your body burns daily, considering key variables.
This includes:
Basal Metabolic Rate (BMR):
The energy your body uses to perform basic functions like breathing, organ function, and cell production. This varies between all of us depending on how much lean muscle mass vs fat on your body, your age and your hight and weight.
Calories burned through Exercise:
Either through Exercise Activity Thermogenesis (EAT) or Non-Exercise Activity Thermogenesis (NEAT).
Thermic Effect of Food (TEF):
Energy used to digest, absorb, and metabolize food.
Understanding your TDEE is essential to set a baseline for recommended caloric intake.
We Establish Your Goal
After calculating your TDEE, the next step is to adjust your calorie intake and macronutrient distribution based on your specific goal:
FAT LOSS:
Your recommended calories will be your TDEE reduced by around 5-20%. Generally using a higher protein lower carb diet.
LEAN MUSCLE DEVELOPMENT:
You will slowly increase your calories by 5-25% above your TDEE allowing your body to use the excess fuel to build muscle tissue.
BODY RECOMPOSITION:
Which means to try and stay the same weight while burning fat AND building muscle simultaneously. This requires you to consume your TDEE quite accurately.
I do all the calculations, divide your requirements across meals and track your progress so you don't have to think about a thing.
I CREATE YOUR MEAL PLAN
MADE TO YOUR PREFERENCE
Rather than guessing, you’ll be asked about your dietary preferences, and any allergies or dislikes, so I can exclude those.
The goal is to create a plan you can stick to without it feeling like a diet!
LOADS OF OPTIONS:
I have several different categories with 100's of recipes to choose from. You can keep it simple if you prefer to meal prep and eat the same thing each day OR request a plan with up to 7 days worth of different combinations of meals.
FLEXIBILITY:
While my plans and recipes are carefully designed, you’ll still have the freedom to adjust things to your preferences. Whether you want to experiment with spices, mix up your cooking methods, or present meals to fit your style—it’s all about making the process of eating right enjoyable, manageable, and effective.
INCLUDE THE WHOLE FAMILY:
The Smart Prep System is more than just a short-term meal plan—it’s a convenient way to create better quality food that can cater to everyone in your household. Recipes can be easily adjusted to fit individual needs by adjusting portion sizes, swapping ingredients, or changing elements of each dish to match personal preferences.
NUTRITIONIST APPROVED:
All nutritional guidance provided first passes the approval of a qualified nutritionist before it's delivered to you.
You have peace of mind knowing multiple professionals are looking after you on your plan.
I CREATE YOUR TRAINING PLAN
BUILT BY YOU AND ME:
You’ll be asked how many sessions a week you can train, what equipment you have available, and if you have any injuries. Your program will be made specifically for you and can be adjusted as required.
SMARTER PROGRESSION
Everything is created by me (not AI) and is designed to fit your schedule while maximising strength progression.
Each week is structured to distribute muscular fatigue evenly ensuring maximum muscle growth and optimal recovery.
CONVENIENT:
Access your plan through a powerful interface that offers everything from demonstration videos, a training log, a progress tracker, a rest timer and more.
You'll also, gain access to my educational resources so you will learn everything you need to know about optimising your form to get even better results.
The workouts I’ve designed are built on over a decade of training experience, successfully working with clients like you and testing various programs on myself.
YOU CHECK-IN EACH WEEK
This is a results-driven service, and tracking your progress is key to achieving success. All tracking is done conveniently within the platform.
PLAN UPDATES:
Each week, you’ll weigh in and upload progress photos (optional but very much advised).
Based on your check-ins, your meal plan will be updated to reflect any necessary adjustments. If you’re following the plan and not progressing toward your goal, we’ll refine your program after each check-in to keep you on track.
VIP CLIENTS will also get a personalised review video chat with me to talk about what's working and what we need to fine tune.
I REVIEW & ADJUST AS NEEDED
Your success is my #1 priority. If you need help or want to make some adjustments to the plan reach out and I'll help you with anything you need.
REAL 24/7 SUPPORT
You can text, call or email me, and I’ll respond within 24 hours.
MEET THE COACH
MY MISSION
My mission is to give everyday people the structure, clarity, and support they’ve never had. Training and nutrition don’t need to be complicated — you just need a plan that fits your lifestyle and someone who genuinely has your back.
I combine my own journey, mindset, and the tools that helped me overcome adversity to help you build a healthier, stronger, more confident version of yourself.
That’s exactly what this platform delivers.
WHY TRUST JAKE O'BRIEN
I’m in my 30s and I’ve spent most of my adult life helping people improve their health.
I started training young and eventually competed in a men’s physique show. I hold myself to a high standard in everything I do, and that carries directly into my coaching.
I’m qualified as a chef, personal trainer, remedial massage therapist, and support worker — all of which reflect my passion for helping others.
I personally build and manage every part of this service, with the goal of creating a seamless experience so you can focus entirely on making real progress.
GETTING STARTED
Pick your plan (monthly or annual).
Download the app (ios or android).
Fill out the fitness questionnaire.
Receive your custom training and meal plan straight to your phone.
Still not sure if it’s the right fit?
You’ll get a 7-day free period to try everything. If you’re not impressed, just cancel before your first payment and you won’t be charged.
Also; If you follow the program and don’t see decent progress in the first 30 days, you can request a refund.