JAKEOBRIENFITNESS
Providing Custom Nutirtion Plans, Recipes, Training Programs and 1:1 Coaching

EAT RIGHT
GET STRONG
FEEL AMAZING
Get in shape with everything you need
in one powerful app.
Access your personalised meal plan or macro targets, heaps of recipes, a structured strength training program with clear guidance, and handy tools like a workout log, weekly shopping list generator, and progress tracker.
—all in one easy-to-use app.
TESTIMONIALS
NUTRITIONIST APPROVED
TRAINER DESIGNED
24/7 Client SUPPORT
RESULTS FOCUSED
UNLIMITED customisation
ALL-IN-ONE PLATFORM
âś… Free 1:1 SUCCESS STRATEGY Zoom Call
âś… Fully Customised Training Program
âś… Goal-SPECIFIC Macro TARGET Plan
âś… Weekly PROGRESS Check-Ins
âś… 24/7 Email & PHONE Support
âś… RECIPES TO SUIT Your TASTE
âś… Workout DIARY to LOG Progress
âś… Unlimited Program Revisions
âś… NUTRITION Updated Every Week
âś… Training UPDATED Every Month
âś… Video Exercises DemoNSTRATIONS
🤩
BONUS CONTENT
âś… Supportive Community Group
âś… Access Ebook Mega Bundle
âś… SIMPLIFIED SHOPPING List Generator
âś…
All-in-One
POWERFUL MEMBERS App
ELIMINATE GUESSWORK.
MAXIMISE
RESULTS.
MAKE FOOD YOUR FRIEND
THE PROBLEM
The food industry prioritises profit over everything. "Healthy” food options are usually:
❌ Expensive ❌
❌ Unsatisfying ❌
❌ Not even healthy ❌
Cooking for yourself is ideal,
HOWEVER I BET THAT...
❌ You don’t know what eat. ❌
❌ You never learned to cook. ❌
❌ Recipes don’t fit your goals. ❌
THE SOLUTION:
I simplify nutrition by providing:
âś… Easy-to-follow recipes âś…
âś… Pre calculated portion sizes âś…
âś… Affordable ingredient selection âś…
I’ve been in the kitchen since I could use a stove and even built a career as a chef. When I moved into fitness, I brought that expertise with me to transform how clients approach meal prep.
TRAIN LIKE YOU MEAN IT
THE PROBLEM
Finding the motivation to train is hard enough, but feeling confident you’re doing it right? That’s even tougher.
Most people fail because they:
❌ Use cookie-cutter workouts ❌
❌ Don't track their progress ❌
❌ Arent using good form ❌
These issues are common and are the reasons most people fail to see any progress.
THE SOLUTION
I design structured training programs that:
âś… Built to fit your schedule âś…
âś… Enables you to log progress âś…
âś… Includes video demos & cues âś…
Whether your brand new to the gym or need to level up your current routine - I'll make sure you’re training is on point with better exercise selection and encouraging you to safely push yourself to get stronger.
No More Going It Alone
THE PROBLEM
You want results yes, but why don't you have them? likely because you've got:
❌ No idea where to start. ❌
❌ An overload of information. ❌
❌ Nobody supporting you ❌
THE SOLUTION
I provide EVERYTHING along with my perosnalised guidance to help you:
âś… Find answers quickly. âś…
âś… Be held accountable. âś…
âś… Get clear on your goals. âś…
âś… Build sustainable habits. âś…
With a holistic focus on training, nutrition, and mindset, I simplify your journey so you can stress less and succeed more. Contact me anytime you need through the week and I'll get straight back to you straight away.
HOW WE DOMINATE YOUR GOALS
I CALCULATE YOUR "TDEE"
Total Daily Energy Expenditure (TDEE) represents the total calories your body burns daily, considering key variables.
This includes:
Basal Metabolic Rate (BMR):
The energy your body uses to perform basic functions like breathing, organ function, and cell production. This varies between all of us depending on how much lean muscle mass vs fat on your body, your age and your hight and weight.
Calories burned through Exercise:
Either through Exercise Activity Thermogenesis (EAT) or Non-Exercise Activity Thermogenesis (NEAT).
Thermic Effect of Food (TEF):
Energy used to digest, absorb, and metabolize food.
Understanding your TDEE is essential to set a baseline for recommended caloric intake.
We Establish Your Goal
After calculating your TDEE, the next step is to adjust your calorie intake and macronutrient distribution based on your specific goal:
FAT LOSS:
Your recommended calories will be your TDEE reduced by around 5-20%. Generally using a higher protein lower carb diet.
LEAN MUSCLE DEVELOPMENT:
You will slowly increase your calories by 5-25% above your TDEE allowing your body to use the excess fuel to build muscle tissue.
BODY RECOMPOSITION:
Which means to try and stay the same weight while burning fat AND building muscle simultaneously. This requires you to consume your TDEE quite accurately.
I do all the calculations, divide your requirements across meals and track your progress so you don't have to think about a thing.
I CREATE YOUR MEAL PLAN
MADE TO YOUR PREFERENCE
Rather than guessing, you’ll be asked about your dietary preferences, and any allergies or dislikes, so I can exclude those.
The goal is to create a plan you can stick to without it feeling like a diet!
LOADS OF OPTIONS:
I have several different categories with 100's of recipes to choose from. You can keep it simple if you prefer to meal prep and eat the same thing each day OR request a plan with up to 7 days worth of different combinations of meals.
FLEXIBILITY:
While my plans and recipes are carefully designed, you’ll still have the freedom to adjust things to your preferences. Whether you want to experiment with spices, mix up your cooking methods, or present meals to fit your style—it’s all about making the process of eating right enjoyable, manageable, and effective.
INCLUDE THE WHOLE FAMILY:
CATER TO THE FAMILY
The Smart Prep System is more than just a short-term meal plan—it’s a convenient way to create better quality food that can cater to everyone in your household. Recipes can be easily adjusted to fit individual needs by adjusting portion sizes, swapping ingredients, or changing elements of each dish to match personal preferences.
NUTRITIONIST APPROVED:
All nutritional guidance provided first passes the approval of a qualified nutritionist before it's delivered to you.
You have peace of mind knowing multiple professionals are looking after you on your plan.
I CREATE YOUR TRAINING PLAN
BUILT BY YOU AND ME:
You’ll be asked how many sessions a week you can train, what equipment you have available, and if you have any injuries. Your program will be made specifically for you and can be adjusted as required.
SMARTER PROGRESSION
Everything is created by me (not AI) and is designed to fit your schedule while maximising strength progression.
Each week is structured to distribute muscular fatigue evenly ensuring maximum muscle growth and optimal recovery.
CONVENIENT:
Access your plan through a powerful interface that offers everything from demonstration videos, a training log, a progress tracker, a rest timer and more.
You'll also, gain access to my educational resources so you will learn everything you need to know about optimising your form to get even better results.
The workouts I’ve designed are built on over a decade of training experience, successfully working with clients like you and testing various programs on myself.
YOU CHECK-IN EACH WEEK
This is a results-driven service, and tracking your progress is key to achieving success. All tracking is done conveniently within the platform.
PLAN UPDATES:
Each week, you’ll weigh in and upload progress photos (optional but very much advised).
Based on your check-ins, your meal plan will be updated to reflect any necessary adjustments. If you’re following the plan and not progressing toward your goal, we’ll refine your program after each check-in to keep you on track.
VIP CLIENTS will also get a personalised review video chat with me to talk about what's working and what we need to fine tune.
I REVIEW & ADJUST AS NEEDED
Your success is my #1 priority. If you need help or want to make some adjustments to the plan reach out and I'll help you with anything you need.
REAL 24/7 SUPPORT
You can text, call or email me, and I’ll respond within 24 hours.
MY MISSION
In all honesty, I just want to make the world a better place and leave a legacy I can be proud of.
Being healthy has always been a big part of my personal mission, and I’ve found it especially valuable amid the trials life has thrown my way. Prioritising a good routine, diet, and exercise has kept me grounded and instilled a toughness that everyone can benefit from.
As a long-time fitness enthusiast, trainer, and qualified chef—with a natural curiosity for learning and a fair share of adversity—I’ve gained plenty of experience and knowledge worth sharing.
I’ve realised I can achieve my mission by empowering and motivating others (perhaps someone like you!) through authentically sharing my journey, mindset, and the unique skills I’ve developed along the way.
WHY TRUST JAKE O'BRIEN
Great question. Here’s why:
I'm 32 years old now and I have been into food and fitness most all my adult life.
Im qualified both as a chef, personal trainer, and remedial sports massage therapist, and I have done a men's physique show.
I hope that you see from my accomplishments and the various industries I've been drawn to work within I'm obviously quite passionate about being of service - and holding myself to a standard as such.
It'd therefor be safe to assume you can trust that I'll be having a good crack at improving your diet and training to a decent standard too.
I created and oversee every aspect of the service. Its challenging yeah but I love it! My focus is on creating a seamless experience so you can focus on results.
HOW DOES IT WORK?
CHOOSE PRIMARY FITNESS GOAL

SHRED FAT

BUILD muscle

TONE UP
ENTER YOUR STARTING STATS

HIGHT & WEIGHT

CURRENT
BODY FAT%

CHECK IN PHOTOS
SELECT YOUR
DIETARY Preferences

# OF MEALS PER DAY

FAVORITE RECIPES

FOOD TO EXCLUDE
HOW & WHERE YOU LIKE TO TRAIN
HOME OR GYM
DURATION
SESSIONS P/W
NOTE ANY SPECIFIC LIMITATIONS
Your plan is made to fit your goals, lifestyle, and preferences!
✔️Tailored to Your Preferences
✔️CALCULATED TO YOUR GOALS
✔️RUSULTS GAURANTEED
GETTING STARTED
Access your program through the exclusive app on a weekly or annual subscription.
I also offer 1:1 premium support as an editional service. Limited spaces and by enquiry only.
FREE WEEK
TRIAL PERIOD
RESULTS
GUARANTEE
NO LOCK IN CONTRACT
PAY weekly
$12.50
p/w
$12.50 AUD Billed Every 4 Weeks.
You can always upgrade later!
1:1 COACHING
Become a VIP client to get additional support to keep you on track and fastrack your results.
RISK FREE 7 DAY TRIAL
Not sure if it’s the right fit? If your unimpressed cancel within the first seven days, and you won’t be charged and can have a full refund on anyupfront amount paid. No questions asked.
RESULTS OR YOU DON'T PAY
Your success is my priority and failure is not an option. If you stick to the plan and don’t acheive the results you hoped for, you can have a full refund. I only want winners onboard!
NO LOCK IN CONTRACT
While I recommend committing to your goals and my coaching for at least 3-6 months to see the best results, you’re free to cancel if your circumstances change.
PREMIUM 1:1 SUPPORT
Instant Client Support
Get personalised guidance and answers, whenever you need them.
Accountability Check-Ins
I'm here to help you stay motivated, and focused on your goals.
Accelerated Results
Make faster progress with 1:1 guidance and personalisation to your plan.
Hurry -Spaces limited!
FAQ's
WHAT'S NEXT?
Whether you opt for instant access or inquire about 1:1 coaching, you’ll be guided to a free discovery call to ensure you are set up for success.