Stop guessing. start achieving.


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Achieve your goals with a personalised meal plan, tailored workout program, and ongoing support, all delivered through a powerful members app.


Built by Coach Jake O’Brien.

Take the First Step Now
NUTRITIONIST APPROVED
TRAINER DESIGNED
24/7 Client SUPPORT
RESULTS FOCUSED
UNLIMITED customisation
ALL-IN-ONE PLATFORM

TESTIMONIALS

Instant Client Support

Get personalised guidance and answers, whenever you need them.


Accountability Check-Ins

I'm here to help you stay motivated, and focused on your goals.



Accelerated Results

Make faster progress with 1:1 guidance and personalisation to your plan.


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MAKE AN ENQUIRY

MY ALL-IN-ONE FITNESS PLATFORM


Access your training program, meal plan, progress tracking, and more—all in one convenient app

RISK FREE 7 DAY TRIAL

Not sure if it’s the right fit? If your unimpressed cancel within the first seven days, and you won’t be charged and can have a full refund on anyupfront amount paid. No questions asked.

RESULTS OR YOU DON'T PAY

Your success is my priority and failure is not an option. If you stick to the plan and don’t acheive the results you hoped for, you can have a full refund. I only want winners onboard!

NO LOCK IN CONTRACT

While I recommend committing to your goals and my coaching for at least 3-6 months to see the best results, you’re free to cancel if your circumstances change.


ELIMINATE GUESSWORK.

MAXIMISE RESULTS.


HOW WE DOMINATE YOUR GOALS

  • I CALCULATE YOUR "TDEE"

    Total Daily Energy Expenditure (TDEE) represents the total calories your body burns daily, considering key variables. 


    This includes:


    Basal Metabolic Rate (BMR)

    The energy your body uses to perform basic functions like breathing, organ function, and cell production. This varies between all of us depending on how much lean muscle mass vs fat on your body, your age and your hight and weight.


    Calories burned through Exercise:

    Either through Exercise Activity Thermogenesis (EAT) or Non-Exercise Activity Thermogenesis (NEAT).


    Thermic Effect of Food (TEF): 

    Energy used to digest, absorb, and metabolize food.



    Understanding your TDEE is essential to set a baseline for recommended caloric intake. 

  • We Establish Your Goal

    After calculating your TDEE, the next step is to adjust your calorie intake and macronutrient distribution based on your specific goal:


    FAT LOSS:

    Your recommended calories will be your TDEE reduced by around 5-20%. Generally using a higher protein lower carb diet.


    LEAN MUSCLE DEVELOPMENT:

    You will slowly increase your calories by 5-25% above your TDEE allowing your body to use the excess fuel to build muscle tissue. 


    BODY RECOMPOSITION: 

    Which means to try and stay the same weight while burning fat AND building muscle simultaneously. This requires you to consume your TDEE quite accurately. 


    I do all the calculations, divide your requirements across meals and track your progress so you don't have to think about a thing.

  • I CREATE YOUR MEAL PLAN

    MADE TO YOUR PREFERENCE

    Rather than guessing, you’ll be asked about your dietary preferences, and any allergies or dislikes, so I can exclude those. 


    The goal is to create a plan you can stick to without it feeling like a diet!  


    LOADS OF OPTIONS:

    I have several different categories with 100's of recipes to choose from.  You can keep it simple if you prefer to meal prep and eat the same thing each day OR request a plan with up to 7 days worth of different combinations of meals.


    FLEXIBILITY:

    While my plans and recipes are carefully designed, you’ll still have the freedom to adjust things to your preferences. Whether you want to experiment with spices, mix up your cooking methods, or present meals to fit your style—it’s all about making the process of eating right enjoyable, manageable, and effective.


    INCLUDE THE WHOLE FAMILY:

    CATER TO THE FAMILY 

    The Smart Prep System is more than just a short-term meal plan—it’s a convenient way to create better quality food that can cater to everyone in your household. Recipes can be easily adjusted to fit individual needs by adjusting portion sizes, swapping ingredients, or changing elements of each dish to match personal preferences.



    NUTRITIONIST APPROVED:

    All nutritional guidance provided first passes the approval of a qualified nutritionist before it's delivered to you.


    You have peace of mind knowing multiple professionals are looking after you on your plan.


  • I CREATE YOUR TRAINING PLAN

    BUILT BY YOU AND ME:

    You’ll be asked how many sessions a week you can train, what equipment you have available, and if you have any injuries. Your program will be made specifically for you and can be adjusted as required.  


    SMARTER PROGRESSION

    Everything is created by me (not AI) and is designed to fit your schedule while maximising strength progression.


    Each week is structured to distribute muscular fatigue evenly ensuring maximum muscle growth and optimal recovery.  


    CONVENIENT:

    Access your plan through a powerful interface that offers everything from demonstration videos, a training log,  a progress tracker, a rest timer and more.


    You'll also, gain access to my educational resources so you will learn everything you need to know about optimising your form to get even better results.


    The workouts I’ve designed are built on over a decade of training experience, successfully working with clients like you and testing various programs on myself.

  • YOU CHECK-IN EACH WEEK

    This is a results-driven service, and tracking your progress is key to achieving success. All tracking is done conveniently within the platform.


    PLAN UPDATES:

    Each week, you’ll weigh in and upload progress photos (optional but very much advised). 


    Based on your check-ins, your meal plan will be updated to reflect any necessary adjustments. If you’re following the plan and not progressing toward your goal, we’ll refine your program after each check-in to keep you on track.  


    VIP CLIENTS will also get a personalised review video chat with me to talk about what's working and what we need to fine tune. 

  • I REVIEW & ADJUST AS NEEDED

    Your success is my #1 priority.  If you need help or want to make some adjustments to the plan reach out and I'll help you with anything you need.


    REAL 24/7 SUPPORT

    You can text, call or email me, and I’ll respond within 24 hours.

  • MAKE FOOD YOUR FRIEND

    THE PROBLEM

    The food industry prioritises profit over everything.  "Healthy” food options are usually:


    ❌ Expensive ❌

    ❌ Unsatisfying ❌

    ❌ Not even healthy ❌


    Cooking for yourself is ideal, 


    HOWEVER I BET THAT...


    ❌ You don’t know what eat. ❌

    ❌ You never learned to cook. ❌

    ❌ Recipes don’t fit your goals. ❌


    THE SOLUTION:

    I simplify nutrition by providing:


     ✅  Easy-to-follow recipes ✅

    ✅ Pre calculated portion sizes ✅

    ✅ Affordable ingredient selection ✅


    I’ve been in the kitchen since I could use a stove and even built a career as a chef. When I moved into fitness, I brought that expertise with me to transform how clients approach meal prep.

  • TRAIN LIKE YOU MEAN IT

    THE PROBLEM

    Finding the motivation to train is hard enough, but feeling confident you’re doing it right? That’s even tougher.


    Most people fail because they:


    ❌ Use cookie-cutter workouts ❌

    ❌ Don't track  their progress ❌

    ❌ Arent using good form ❌


    These issues are common and are the reasons most people fail to see any progress.


    THE SOLUTION

    I design structured training programs that:


    ✅ Built to fit your schedule ✅

    ✅ Enables you to log progress ✅

    ✅  Includes video demos & cues ✅


    Whether your brand new to the gym or need to level up your current routine - I'll make sure  you’re training is on point with better exercise selection and encouraging you to safely push yourself to get stronger.

  • No More Going It Alone

    THE PROBLEM

    You want results yes, but why don't you have them? likely because you've got:


    ❌ No idea where to start. ❌

    ❌ An overload of information. ❌

    ❌ Nobody supporting you ❌


    THE SOLUTION

    I provide EVERYTHING along with my perosnalised guidance to help you:


    Find answers quickly. ✅

    ✅ Be held accountable. ✅

    ✅ Get clear on your goals. ✅

    ✅ Build sustainable habits. ✅



    With a holistic focus on training, nutrition, and mindset, I simplify your journey so you can stress less and succeed more. Contact me anytime you need through the week and I'll get straight back to you straight away.


FAQ's

  • How do I get started?

    The first step is to fill out my enquiry form. I’ll contact you at a time that suits you best. During our chat, I’ll answer any questions you have and explain how I can help you reach your goals. If you decide to move forward, we’ll create an account for you on my app, which is available on Google Play, the App Store, or through your web browser.


    As this is a results-based service, we’ll record your starting weight, measurements, and day-one progress photos to track your transformation effectively. I’ll then create a plan that perfectly aligns with your dietary needs and ideal training routine. We’ll connect again shortly after to ensure you understand everything, setting you up for success right from the start.

  • Is this program right for me?

    Most likely! My coaching service is quite encompassing and provides the structure and guidance appropriate for most levels of fitness. It is not built specifically for any type of athlete; in fact, it would be best suited to those who are new to fitness. If you give it a chance and discover that it’s not quite what you are looking for, then you can cancel within the first 7 days for a full refund. 

  • Can I do this program at home?

    Absolutely! I can design your plan specifically for home workouts using just dumbbells, resistance bands, and a step-up ledge. However, since I focus heavily on strength progression, I highly recommend considering gym training where there’s access to more equipment for optimal results. That said, I understand that’s not possible for everyone, and I’ll make sure your plan is just as effective with the resources you have.

  • How is my plan customized?

    You’ll complete a short questionnaire that helps me understand your goals, body stats, training availability, and dietary preferences. To deliver your program efficiently, the framework of your schedule is pre-built, but every plan is tailored to fit your specific needs. Everyone’s plan ends up a little different, ensuring it’s personalized just for you.  You’ll get updates to your macronutrient targets each time you check in depending on your progress, and a new training phase with new exercises will be delivered every 4 weeks. 

    Plus, you have the flexibility to make your own tweaks and request changes anytime along the way. 

  • Do you offer refunds?

    Yes, I do offer refunds if you’ve followed my guidance and adhered to the plan and dont get the results that you were hoping for. This includes sticking to the protocols such as weekly check-ins, staying in contact with me, completing your workouts, and following your nutrition plan as prescribed.


    However, if you haven’t been putting in the effort or following the program, that’s beyond my control. That’s why we have an initial call to ensure you’re committed, ready to take action, and willing to prioritise your goals. I’m here to set you up for success, but your results ultimately depend on your dedication.

  • How do I get support?

    Unlike traditional coaching where you wait for the next scheduled call, I provide real-time support. My clients have direct access to me through various contact methods, and you can reach out anytime with questions or for adjustments. I respond quickly, so you’re never stuck or left feeling alone on your journey.

  • How long before I see results?

    Most of my clients start noticing changes within the first couple of weeks and experience significant transformations around the 8–12-week mark. This isn’t a quick-fix fad diet—we’re building sustainable habits and routines for long-term success.


    If your goal is fat loss, clients typically see a steady rate of 0.5–1.5 kg per week, depending on how much weight they have to lose. Building muscle takes time, but if you’re new to training, you’ll feel a noticeable difference in your strength within just a couple of months. Most importantly, how you feel will start improving the moment you decide to take action—I stand by that!

  • Am I locked Into A Contract?

    Not exactly. When we start, I’ll ask how committed you are to achieving your goal and provide a realistic time frame to reach it. That’s the period I’d recommend sticking with me to see the best results.


    That said, I understand that life happens and circumstances can change. If you need to cancel, you can do so anytime with at least 24 hours’ notice before your next billing cycle. We’ll work together until that cycle ends, and I’ll ensure you have a smooth transition to managing things on your own. My goal is always to set you up for success, with or without a coach.

  • Is My Plan Flexible?

    Absolutely—that’s one of the things that sets my service apart. Once I’ve provided you with the framework of your plan, you’re free to make adjustments to suit your preferences. Whether it’s swapping out meals, adding in exercises, or incorporating activities you enjoy, I encourage you to personalise your plan. It’s all about finding what works best for you while staying focused on achieving the results you want. Flexibility is key to building something sustainable!


  • Is It Available worldwide?

    Yes, it’s open to everyone. I’m based in Australia, but I work with clients all over the world who are making progress toward their goals. Just keep in mind that time zone differences may occasionally delay my responses, but I’ll always reply as quickly as I can.


GET ALL OF THIS...

CUSTOM training PROGRAM
PERSONALISED MEAL plan
progress tracker
EXERCISE video demoNSTARATION
WORKOUT TRACKING LOG
DAILY HABiT REMINDERS
CLEAR INSTRUCTIONS
SHOPPING LISTS
ENDLESS REVISIONS
LOADS TO LEARN
COMMUNITY
SUPPORT group
CONVENIENT MEMBERS APP

ALL-IN-ONE APP

Access  everything through my  all-in-one CustomFit platform.


  • MY MISSION

    In all honesty, I just want to make the world a better place and leave a legacy I can be proud of.


    Being healthy has always been a big part of my personal mission, and I’ve found it especially valuable amid the trials life has thrown my way. Prioritising a good routine, diet, and exercise has kept me grounded and instilled a toughness that everyone can benefit from.



    As a long-time fitness enthusiast, trainer, and qualified chef—with a natural curiosity for learning and a fair share of adversity—I’ve gained plenty of experience and knowledge worth sharing.


    I’ve realised I can achieve my mission by empowering and motivating others (perhaps someone like you!) through authentically sharing my journey, mindset, and the unique skills I’ve developed along the way.

  • WHY TRUST JAKE O'BRIEN

    Great question. Here’s why:


    I'm 32 years old now and I have been into food and fitness most all my adult life.  


    Im qualified both as a chef, personal trainer, and remedial sports massage therapist, and I have done a men's physique show.  


    I hope that you see from my accomplishments and the various industries I've been drawn to work within  I'm obviously quite passionate about being of service -  and holding myself to a standard as such. 


    It'd therefor be safe to assume you can trust that I'll be having a good crack at improving your diet and training to a decent standard too. 


     I created and oversee every aspect of the service. Its challenging yeah but I love it! My focus is on creating a seamless experience so you can focus on results.



TAKE THE FIRST STEP

HOW TO GET STARTED


CHOOSE PRIMARY FITNESS GOAL

SHRED FAT
BUILD muscle
TONE UP

ENTER YOUR STARTING STATS

HIGHT & WEIGHT
CURRENT
BODY FAT%
CHECK IN PHOTOS

SELECT YOUR DIETARY Preferences

# OF MEALS PER DAY
FAVORITE RECIPES
FOOD TO EXCLUDE

HOW & WHERE YOU LIKE TO TRAIN

HOME OR GYM
DURATION
SESSIONS P/W

NOTE ANY SPECIFIC LIMITATIONS

EQUIPMENT
INJURIES
DISLIKES

Your plan is made to fit your goals, lifestyle, and preferences!

✔️Tailored to Your Preferences

✔️CALCULATED TO YOUR GOALS

✔️RUSULTS GAURANTEED

WHAT'S NEXT?

Whether you opt for instant access or inquire about 1:1 coaching, you’ll be guided to a free discovery call to ensure you are set up for success.